Print Design

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Elyse Lauryne Jewelry Collections Campaign

Tribe 360 Project

I served as the Art Director on this campaign. This project launched the visual presence of Elyse Lauryne's seasonal Jewelry Collection. The final products were used for the store display launch party and additional promotions. The final deliverables were Logo Design, Business Card Design, Promotional Flyers, 8 page LookBook of the entire seasonal collections as well as promotional posters. Additional web images were also exported for various multimedia usage.

On this project I work solely on its conception to final deliverable files. Duties included initial concept creation, photo touch up and color corrections, page layout out and prepress and multimedia preparations. Worked directly with client on all review and corrections.

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Cancer Treatment Centers of America

Lightbulb Press Project

I served as the Art Director on this on-going project. This projected started with the initial 80 page Guide to Cancer Care. Then the project grew into creations of over 160 Info sheets for patient reference. Additionally the project grew to include the creation of a Patient Handbook, whee custom tabs were designed and various handbook info sheets were created as well. The creation of such use information in a clean and easy to understand language and imagery later lead to the creation of a patient online reference center.

On this project I was responsible for all initial concept creation on all projects. I ensured proper product on all project through my own careful work as well as carefully supervising designated project team members. Work on this project included illustration work, photo corrections and manipulations, print layout and pre-press preparation. I workeed with my Creative DIrector when communicating to the client and gain final review and approval.

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Lightbulb Press Marketing Material

I served as Art Director and production artist on all Lightbulb Press Marketing and Promotional Material. Projects included sell sheets, product announcements, Company Brochure, Holiday Card designs and Company Web Design. I ensured proper production and completion of all projects through my own design and production work as well as through art direction and supervision of assigned team members.

Projected included both print and web design products. I worked solely on design projects gaining final approval from my creative director and company CEO. On web projects I worked in conjunction with assigned web programmers, sometimes doing my own minor coding corrections.

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Fidelity Web Art

Lightbulb Press Project

I worked as a Designer and Production Artist on this project. The project consisted of the creation of various three-dimensional images to be used on the Financial Website Fidelity. I created realistic imagery effects in Illustrator and Photoshop using mostly freehand strokes and layer effects. We created over 200 high end images for the clients use.

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Welcome to Your Financial Life Guide Design

Lightbulb Press Project

I served as a Assistant Designer on this Guide Project. Welcome to Your Financial Life is a 160 page guide for young people starting out on their own. Responsibilities of this project consisted of assisting with concept creation and executing all concepts. I worked on image creation, content layout, imagery research and assisted with overall project management and coordination. The resulted product was a colorful and fun guide that delivered the desired effect of making the information easily to digest by its target market.

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A Salute to Smart Investing Guide Design

Lightbulb Press Project

I served as the Art Director on the mini guide project, "A Solute to Smart Investing". This is a 24 page mini guide targeted to promote Financial Literacy to Armed Force Men & Women. My responsibilities on this project was to create all visual concepts and layout. I worked with an assigned production artist to excute my design direction. The final project was delivered to various states with customized cover designs for each state.

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Guide to Understanding 529 Plans Design

Lightbulb Press Project

I served as the Art Director on the project, "Guide to Understanding 529 Plans". This is a 24 page mini guide targeted to promote awareness on the benefits to investing in a 529 Plan for your children. My responsibilities on this project was to create all visual concepts and layout. I worked with an assigned production artist to excute my design direction. I also assisted with production layout and assisted with print coordination.

Citibank Financial Literacy Campaign

Lightbulb Press Project

I served as the Art Director and production artist on a financial literacy campaign for bank customers. The campaign included PowerPoint presentation series called “You Can Bank On It” and accommodating handouts and worksheet. My duties included brainstorming of a PowerPoint presentation template design, ensuring that the corporate branding guidelines were adhered to. I did all production on all presentations in the series, including creation and placement of custom art, charts and graphs. Also includes transition and animation programming. I ensured all client deadlines were met and all client feedback was implemented. I was also responsible for archiving and file management of all project files, management charts and other notes.